In winter I always like wearing a hoodie under a denim jacket or a chore jacket because it's warm and comfy. While rotating between a salmon pink and a green one, I started to feel that I might need a brown one, which I think many of you can relate to. Maybe it's an occupational side effect, but instead of buying a new one, I always think of making it. As soon as I had the idea, I called Taichi, the boss of XX DEVELOPMENT, my sewing comrade in Gifu.
Me: "Hello, can you make a brown ALASKA HOODIE?"
Taichi: "There are many kinds of brown! Koizumi-san sent me two black vintage sweatshirts from Princeton University to make a black sweatshirt, so maybe refer to the brown from a sweatshirt of Brown University?"
Me: "I have a brown one that I like, so I'll send it right away! Have you received it? "
Taichi: "It's just an emoji stamp of a bear named Brown..."
The color "BROWN'S BROWN" was born from that exchange.
I'm sure you'll ask, "Is this really a custom order made with a whim?"
But I think that good clothings are already made with respect and love, and what else do you need to add but keeping the alteration as simple as possible can be a way to pay respect to the manufacturer, isn't it? So, for me, the story is that I had them make a color that I wanted to wear as an inner layer of denim jacket based on a hoodie that I love. This time, Koizumi-san, who has lent us some super vintage pieces before, will also be releasing a custom-made BK color for ALASKA hoodie at the same time. Koizumi owns many special sweatshirts that are no less than denim, and until recently he was also working for a world-famous sweat manufacturer, so I'm happy that this ALASKA HOODIE has received his approval.
Please look forward to "BROWN'S BROWN" along with Koizumi's BLAK 'n' BLACK
Taichi teased me by saying, "A cat lover as big as a bear wears a hoodie in bear color?"
To celebrate the release, I took a photo with my Cat, Tora. I think this sweatshirt will warm your heart as well as your body!
Thank you as always, Taichi! I'll text you again for a collab next year.
⚫Fabric
Loop wheeled, super heavy 14.4oz custom fabric.
We have W-face (14.4 oz fabric used for both in and out) and S-face （soft brushed lining) It's a loop wheeled fabric but because of the weaving machine setting, there's a side seam on one end.
□Sewing
In Japan, the standard width for the double needle machine is 5.6mm width because we do it in the CM method but when it comes to the US standard, it should be 6.4mm wide. So, we remodeled our sewing machines to make things right.
□Pattern
We didn't add too much from the vintage cut. wide shoulder, wide armholes, roomy cut.
